Making Your Business Digital is a nine-day course that enables you to challenge and evolve your company’s business models through digital opportunities. We posed three quick questions to Petra Rapp, segment manager of Building Products at AkzoNobel, who attended the training last fall.

Hi, Petra. Was Making Your Business Digital relevant to you in your professional role?
Definitely. I can apply most of what we learned in my day-to-day life.
Which parts of the content did you get the most out of?
I appreciated the arrangement whereby we had a model or tool presented to us, and we then had to work on it to present a result within a fairly short time frame. The modules were very creative, and the take-away for me was that creativity can give you a lot of inspiration for a project, or for creating a sense of togetherness, for example.
Who would you recommend should take the course?
Anyone.