Making your business digital

– Strategies for developing digital business models

Rapid technological progress and globalization are resetting the playing field for many industries. The old map is no longer enough to understand and navigate the new business landscape.  Making your business digital –  Strategies for developing digital business models  gives you the foundation, methods and tools to challenge and develop your company’s existing business models. In an exploratory context packed with inspiration and creative thinking combined with a smorgasbord of digital possibilities, you’ll get the chance to develop the potential for your organization’s future.

New times create new opportunities

In a business landscape characterized by rapid technological progress, adapting and exploring new opportunities is a necessity for many organizations to retain or increase their competitiveness. Developing new business while managing existing operations is a challenge now being faced by many management teams.

The difference now is that the pace of change is much faster, and organizations are rarely designed to cope with this. Companies frequently find it hard to use their existing organization as a platform for bold development projects with substantial growth potential. Therefore, they need supplementary approaches, methods and tools that can both manage bold development projects under the existing organization and simultaneously increase the organization’s digital capability.

Start date and duration

Program start date:
2023: October, 2023
2024: October, 2024

Duration:
9 full days (three 3-day residential sessions)

Program directors

Tomas De Souza  –   an alumni of the EFL  Executive MBA program.  Tomas is a business design and development consultant with a strong focus on making future business potential tangible and attainable for both new and traditional businesses. His most recent prior position was Director of Innovation for Bonnier News, where he was responsible for the development of new products and services for the media conglomerate.

Roger Ström  – from the Lund University School of Economics and Management, has vast experience in research, teaching, consulting and digital business development. He is also the co-author of “Digital marknadsföring”, the first Swedish book that links digital transformation with digital marketing.

Making your business digital gives you the tools  to develop change strategies and evaluate digital initiatives, build a culture of experimentation and increase your digital competence – all parameters that contribute to your organization’s digital capability. During the program, we will work on theories and models describing and explaining topics including the following:

– Strategic models and the importance of a continuously updated strategy.
– Organizational change and culture as tools for development.
– Business development methods based on developing new products and services.
– How to define and create value and offerings for customers
– Technology as an enabler for companies and their stakeholders

Making your business digital – Strategies for developing digital business models teaches you and your organization methods for digital transformation and for developing digital maturity. During the program, we will help you adopt an exploratory approach to change, which involves systematically trying new things and effectively learning from the results you achieve, both the positive and the negative. An organization’s digital maturity is developed by systematically, gradually and continuously assessing, selecting and implementing specific experiments in line with the company’s strategy. If successful, they can develop into full-scale projects – but experiments that don’t meet their goals still contribute to increasing the organization’s digital maturity.

Structure

The program comprises a total of 9 full days divided across 3 modules each with 3 consecutive full days in residential session format.

MODULE 1: Challenge – Defining strategy and creating a fit between aspirations and initiatives based on insights from customers, technology and markets.
Example of contents: strategic models for growth, transformation and forecasting methods.

MODULE 2: Change – Transformation and choice of digital initiatives, business models and portfolio. Example of contents: business models and portfolio theory.

MODULE 3: Charge - Mobilizing your organization to accelerate, implement and scale digital initiatives. Example of contents: digitalization culture, agile leadership and agile organization.

Between each module you’ll actively work on a pre-defined business opportunity. The modules are structured so you can use new insights to transform this business opportunity into a specific project.

In addition to lectures, workshops and case discussions, our IMPACT teaching method drives us to focus on key areas and challenges faced by the program participants. We will work together intensively on how theory and practice can help participants move their challenges closer to a solution.

Making your business digital – strategies for developing digital business models is an elective module of  Leading IMPACT – Executive Management and Leadership Program

Target group

Making your business digital is designed for those involved in change and development. Your challenges should preferably be of a strategic nature (in other words, changes that impact your organization’s offering, key processes or key stakeholders). For example, you could be a member of your organization’s management team and have ultimate responsibility – or you could be a project manager or line manager in a commercial organization or in a municipality or government agency.

EFL’s IMPACT teaching method

Under EFL’s IMPACT teaching method, you primarily learn based on your own real-life strategic challenges and develop tools tailored to you and your organization’s specific needs. The program will give you an experience-based skills boost and familiarize you with new methods for developing business models supported by new technology.

We combine theory, current research and exercises with hands-on tips and advice to jointly create a powerful combo of tools and abilities for identifying, assessing and delivering tangible business development projects that strengthen and develop your business.

Dates

The program will be held once a year, starting and ending in the fall. The program comprises a total of 9 full days divided across 3 modules each with 3 consecutive full days in residential session format once a month.

Fall 2023 dates:
October–December, 2023

Fall 2024 dates:
October–December, 2024

Location

Venue in Skåne

Program fee

SEK 55,000
SEK  52,000 for members of the  EFL Business Network

Prices are listed exclusive of VAT. Residential session costs (meals and accomodations) are not included. The costs of the residential sessions are estimated to be SEK 6,000–6,500 per session and will be invoiced separately after they are incurred.

Language

The program is normally offered in Swedish. If English-speaking participants are enrolled in the program, both English and Swedish can be used during the program.

Applications

Apply for Making your business digital

Terms and conditions

Read our general terms and conditions

Tailormade

EFL can also hold this program in a form tailored to your business. Select all or part of the program, and add additional parts if you want to work on more topics. We’ll fully tailor the experience to your needs.

Don’t hesitate to contact us for a no-obligation dialogue on how we can design a tailored program for you by calling +46 (0)46 – 222 68 50 or emailing  info@efl.se

Contact us

Andreas Olsson
Sales Manager
+46 46-222 68 47
+46 72-208 92 51
andreas.olsson@efl.se

The EFL team

The EFL team comprises leading educators, researchers, subject-matter experts and instructional designers. Our connections with the Lund University School of Economics and Management and the business community allow us to create the best conditions for your development. At  Making your business digital – Strategies for developing digital business models,  we’ll have a hand-picked team to ensure you get all the latest insights from both research and best practices. Read more about the  EFL team